| Experiential marketing B Schmitt Journal of marketing management 15 (1-3), 53-67, 1999 | 9494 | 1999 |
| Brand experience: what is it? How is it measured? Does it affect loyalty? JJ Brakus, BH Schmitt, L Zarantonello Journal of marketing 73 (3), 52-68, 2009 | 5819 | 2009 |
| Customer experience management: A revolutionary approach to connecting with your customers BH Schmitt John Wiley & Sons, 2010 | 2237 | 2010 |
| Marketing aesthetics: The strategic management of brands, identity, and image B Schmitt, A Simonson Free Press, 1997 | 1497 | 1997 |
| Are brands forever? How brand knowledge and relationships affect current and future purchases FR Esch, T Langner, BH Schmitt, P Geus Journal of product & brand management, 2006 | 1337 | 2006 |
| Foreign branding and its effects on product perceptions and attitudes F Leclerc, BH Schmitt, L Dubé Journal of marketing Research 31 (2), 263-270, 1994 | 1093 | 1994 |
| Experience marketing: Concepts, frameworks and consumer insights B Schmitt Foundations and Trends® in Marketing 5 (2), 55-112, 2011 | 728 | 2011 |
| Waiting time and decision making: Is time like money? F Leclerc, BH Schmitt, L Dube Journal of consumer research 22 (1), 110-119, 1995 | 727 | 1995 |
| The consumer psychology of brands B Schmitt Journal of consumer Psychology 22 (1), 7-17, 2012 | 694 | 2012 |
| Using the brand experience scale to profile consumers and predict consumer behaviour L Zarantonello, BH Schmitt Journal of brand management 17 (7), 532-540, 2010 | 688 | 2010 |
| Marketing experimental. BH Schmitt Harvard Deusto Márketing y Ventas, 30-33, 2000 | 514 | 2000 |
| Building strong brands in Asia: Selecting the visual components of image to maximize brand strength PW Henderson, JA Cote, SM Leong, B Schmitt International journal of Research in Marketing 20 (4), 297-313, 2003 | 504 | 2003 |
| From experiential psychology to consumer experience B Schmitt, JJ Brakus, L Zarantonello Journal of Consumer Psychology 25 (1), 166-171, 2015 | 432 | 2015 |
| Language and consumer memory: The impact of linguistic differences between Chinese and English BH Schmitt, Y Pan, NT Tavassoli Journal of Consumer Research 21 (3), 419-431, 1994 | 368 | 1994 |
| Consumers' reactions to waiting: when delays affect the perception of service quality L Dube-Rioux, BH Schmitt, F Leclerc ACR North American Advances, 1989 | 346 | 1989 |
| The impact of event marketing on brand equity: The mediating roles of brand experience and brand attitude L Zarantonello, BH Schmitt International journal of advertising 32 (2), 255-280, 2013 | 329 | 2013 |
| Managing corporate and brand identities in the Asia-Pacific region BH Schmitt, Y Pan California Management Review 36 (4), 32-48, 1994 | 324 | 1994 |
| The concept of brand experience B Schmitt Journal of brand management 16 (7), 417-419, 2009 | 315 | 2009 |
| Culture-dependent assimilation and differentiation of the self: Preferences for consumption symbols in the United States and China J Aaker, B Schmitt Journal of Cross-Cultural Psychology 32 (5), 561-576, 2001 | 304 | 2001 |
| Experiential Marketing: How to get your customer to sense, feel, think, act and relate to your company and brands B Schmitt New York: The FreePress, 1999 | 303 | 1999 |
