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Katri Kerem
Katri Kerem
Professor of Marketing, Estonian Business School
Verified email at ebs.ee - Homepage
Title
Cited by
Cited by
Year
Customer acceptance of internet banking in Estonia
K Eriksson, K Kerem, D Nilsson
International journal of bank marketing 23 (2), 200-216, 2005
7232005
The adoption of commercial innovations in the former Central and Eastern European markets: The case of internet banking in Estonia
K Eriksson, K Kerem, D Nilsson
International Journal of Bank Marketing 26 (3), 154-169, 2008
2492008
Student-customer orientation at a higher education institution: the perspective of undergraduate business students
R Koris, A Örtenblad, K Kerem, T Ojala
Journal of Marketing for Higher Education 25 (1), 29-44, 2015
892015
A conceptual framework to understand the creation of athlete brand and its implications
A Hasaan, K Kerem, R Biscaia, K Agyemang
International Journal of Sport Management and Marketing 18 (3), 169–198, 2018
652018
Internet banking in Estonia
K Kerem
PRAXIS, 2003
552003
Athlete brand construction: A perspective based on fans' perceptions
A Hasaan, K Kerem, R Biscaia, KJA Agyemang
Motriz: Revista de Educação Física 22 (3), 144-159, 2016
432016
Understanding the implications of athlete brand among fans
A Hasaan, K Kerem, R Biscaia, KJA Agyemang
Technics Technologies Education Management 11 (1), 68-81, 2016
422016
Adoption of electronic banking: underlying consumer behaviour and critical success factors. Case of Estonia
K Kerem
PRAXIS Center for Policy Studies, 2003
342003
Adoption of electronic banking: underlying consumer behaviour and critical success factors
K Kerem
Case of Estonia [Internet] Tallinn Technical University Available from: http …, 2002
262002
The development of e-banking in a EU candidate country: An Estonian case
K Kerem, O Lustsik, M Sõrg, V Vensel
Proceedings of Inter-national Atlantic Economic Society Conference, Vienna, 2003
232003
Adoption of electronic banking: underlying consumer behavior and critical success factors: Case study of Estonia
K Kerem
conference of the technology and everyday life network, London, UK, 2003
122003
Establishing Athlete Brand Among Female Pakistani Fans
A Hasaan, K Kerem
PODIUM Sport, Leisure and Tourism Review 6 (4), 333-351, 2017
112017
Athlete Brand: A Conceptual Framework to Understand Its Antecedents and Consequences
A Hasaan, K Kerem, R Biscaia, KJA Agyemang
2015 North American Society for Sport Management Conference (NASSM 2015 …, 2015
112015
E-Banking in Estonia: Development, driving factors and effects
K Kerem, O Luštšik, M Sõrg, V Vensel
Paper presented on the 10th Annual Conference on Marketing and Business …, 2002
102002
Integrative approaches towards sustainability in the Baltic Sea Region
W Leal Filho, A Ubelis
Management of Environmental Quality: An International Journal 15 (4), 456-457, 2004
82004
Perceived Intrusiveness of Personalized Marketing
K Kerem, M Ulla
31st Bled eConference Digital Transformation – Meeting the Challenges, 2018
62018
The Dress I Wear Says More Than a Thousand Words: Conspicuous Choice of Garment Among Estonian Elite.
J Golubeva, R Koris, K Kerem
Journal of Management & Change, 2017
42017
Consumer attitudes and behavior related to the adoption of euro before the changeover
K Kerem, T Danneberg, J Oper, A Norden
Baltic Journal of Management 8 (3), 269-285, 2013
42013
Deal of the day at Cherry. ee
K Kerem, D Sternad
Emerald Emerging Markets Case Studies 1 (3), 1-13, 2011
12011
From adoption to relationships: Internet banking in Estonia
K Kerem
Tallinn Technical University Press, 2003
12003
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