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Taku Togawa
Taku Togawa
Department of Management, Sophia University
Verified email at sophia.ac.jp
Title
Cited by
Cited by
Year
A packaging visual-gustatory correspondence effect: using visual packaging design to influence flavor perception and healthy eating decisions
T Togawa, J Park, H Ishii, X Deng
Journal of Retailing 95 (4), 204-218, 2019
852019
Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurants
C Nozawa, T Togawa, C Velasco, K Motoki
Food Quality and Preference 96, 104436, 2022
282022
Effects of consumers’ construal levels on post-impulse purchase emotions
T Togawa, H Ishii, N Onzo, R Roy
Marketing Intelligence & Planning 38 (3), 269-282, 2020
242020
Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation
J Park, C Spence, H Ishii, T Togawa
Psychology & Marketing 38 (1), 7-20, 2021
122021
A cross-cultural investigation of metamotivational knowledge of construal level in the United States and Japan.
T Nguyen, T Togawa, AA Scholer, K Fujita
Motivation Science 6 (4), 386, 2020
92020
Looks far beyond my reach: The zoom effect in product videos influences luxury perception and purchase intention
T Togawa, Y Sugitani
Journal of Consumer Psychology 32 (4), 687-698, 2022
72022
A cross-cultural investigation of metamotivational beliefs about regulatory focus task-motivation fit
T Nguyen, T Togawa, AA Scholer, DB Miele, K Fujita
Personality and Social Psychology Bulletin 48 (5), 807-820, 2022
72022
Multiple senses influencing healthy food preference
K Motoki, T Togawa
Current Opinion in Behavioral Sciences 48, 101223, 2022
22022
Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product?
J Park, C Spence, H Ishii, T Togawa
ACR European Advances, 2018
22018
The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation
T Togawa, H Ishii, J Park, R Roy
Journal of Business Research 160, 113801, 2023
12023
Shopper Behavior and Emotions: Using GPS Data in a Shopping Mall: An Abstract
R Nagai, T Togawa, I Hiraki, N Onzo
Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018
12018
Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Consumers’ Taste Expectation
T Togawa, J Park, H Ishii
ACR North American Advances, 2016
12016
Exploring Possible Causes For a Gender Difference in the Effect of Heaviness on Consumer Evaluation
J Park, H Ishii, T Togawa
ACR North American Advances, 2014
12014
Motivation Science
T Nguyen, T Togawa, AA Scholer, K Fujita
2020
HOW SHOPPING BASKET COLOR AFFECTS PERCEIVED PRICE OF
I Hiraki, H Ishii, T Togawa, N Onzo
2020 AMA Summer Academic Conference, 374, 2020
2020
When Does Actual Versus Ideal Self-Congruence Matter? Moderating Effects of Construal-Level on Brand Attitudes
T Togawa, K Ando
ACR North American Advances, 2020
2020
Semantic Congruity of Price and Name: the Effect of Precise Or Round Numbers and Sound Symbolism
H Ishii, J Park, T Togawa
ACR North American Advances, 2020
2020
“Turning the Other Cheek”: the Role of Face Orientation on Perceived Model Attractiveness and Product Evaluation
J Park, C Spence, H Ishii, T Togawa
ACR North American Advances, 2020
2020
A Cross-Cultural Investigation of Metamotivational Knowledge of Construal Level in the United States and Japan
T Nguyen, T Togawa, AA Scholer, K Fujita
2020
Using Visual Packaging Design to Influence Taste Perception and Food Consumption: a Cross-Modal Effect Approach
T Togawa, J Park, H Ishii, X Deng
ACR North American Advances, 2019
2019
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