Peter Pal Zubcsek
Peter Pal Zubcsek
Coller School of Management, Tel Aviv University
Verified email at tauex.tau.ac.il - Homepage
Title
Cited by
Cited by
Year
Network effects and personal influences: The diffusion of an online social network
Z Katona, PP Zubcsek, M Sarvary
Journal of marketing research 48 (3), 425-443, 2011
7132011
Mobile advertising: a framework and research agenda
D Grewal, Y Bart, M Spann, PP Zubcsek
Journal of Interactive Marketing 34, 3-14, 2016
2482016
Advertising to a social network
PP Zubcsek, M Sarvary
Quantitative Marketing and Economics 9 (1), 71-107, 2011
652011
Lower Connectivity Is Better: The Effects Of Network Structure On Redundancy Of Ideas And Customer Innovativeness In Interdependent Ideation Tasks
AT Stephen, PP Zubcsek, J Goldenberg
Journal of Marketing Research 53 (2), 263-279, 2016
56*2016
Predicting mobile advertising response using consumer colocation networks
PP Zubcsek, Z Katona, M Sarvary
Journal of Marketing 81 (4), 109-126, 2017
50*2017
How being busy can increase motivation and reduce task completion time.
K Wilcox, J Laran, AT Stephen, PP Zubcsek
Journal of personality and social psychology 110 (3), 371, 2016
45*2016
Information communities: the network structure of communication
PP Zubcsek, I Chowdhury, Z Katona
Social Networks 38, 50-62, 2014
322014
The connected consumer: Connected devices and the evolution of customer intelligence
ADJ Cooke, PP Zubcsek
Journal of the Association for Consumer Research 2 (2), 164-178, 2017
152017
Community Leaders Or Entertainment Workers?: Incentivizing Content Generation in Social Media
K Zhang, PP Zubcsek
INSEAD, 2011
82011
Homophily and influence: pricing to harness word-of-mouth on social networks
PP Zubcsek, TQ Phan, X Lu
Available at SSRN 2562167, 2016
7*2016
People offer better ideas when they can’t see what others suggest
AT Stephen, PP Zubcsek
Harvard Business Review 24, 2015
32015
The distinct psychology of smartphone use: Smartphone-generated content as emotional expression
S Melumad, JJ Inman, MT Pham
ACR North American Advances, 2015
32015
The Interplay of Retargeting and Location Revisits in Location-Based Advertising
D Molitor, PP Zubcsek, M Spann, P Reichhart
12019
The Promise and Peril of Behavioral Consumer Research Using Mobile Devices
AD Cooke, PP Zubcsek
Available at SSRN 2835408, 2016
12016
Analyzing Purchase Decisions Using Dynamic Location Data
T Shoshani, PP Zubcsek, S Reichman
Available at SSRN 3795469, 2021
2021
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