| The exercise of interfirm power and its repercussions in US-Japanese channel relationships JL Johnson, T Sakano, JA Cote, N Onzo Journal of Marketing 57 (2), 1-10, 1993 | 339 | 1993 |
| The emergence of Internet shopping in Japan: Identification of shopping orientation-defined segments KC Gehrt, N Onzo, K Fujita, MN Rajan Journal of Marketing Theory and Practice 15 (2), 167-177, 2007 | 145 | 2007 |
| Behavioral relations in across-culture distribution systems: Influence, control and conflict in US Japanese marketing channels JL Johnson, T Sakano, N Onzo Journal of International Business Studies 21, 639-655, 1990 | 119 | 1990 |
| Retail buyer beliefs, attitude and behavior toward pioneer and me‐too follower brands: A comparative study of Japan and the USA F Alpert, M Kamins, T Sakano, N Onzo, J Graham International Marketing Review 18 (2), 160-187, 2001 | 65 | 2001 |
| New product creativity antecedents and consequences: Evidence from South Korea, Japan, and China C Nakata, G Rubera, S Im, JH Pae, HJ Lee, N Onzo, H Park Journal of Product Innovation Management 35 (6), 939-959, 2018 | 62 | 2018 |
| Retail buyer decision-making in Japan: what US sellers need to know F Alpert, M Kamins, T Sakano, N Onzo, J Graham International Business Review 6 (2), 91-112, 1997 | 32 | 1997 |
| Effects of consumers’ construal levels on post-impulse purchase emotions T Togawa, H Ishii, N Onzo, R Roy Marketing Intelligence & Planning 38 (3), 269-282, 2020 | 30 | 2020 |
| Robots in retail: Rolling out the Whiz A Rindfleisch, N Fukawa, N Onzo AMS Review 12 (3), 238-244, 2022 | 16 | 2022 |
| Understanding preference for high-speed rail service: a consumer logistics perspective KC Gehrt, M Rajan, M O Brien, T Sakano, N Onzo Developments in Marketing Science 30, 128, 2007 | 12 | 2007 |
| Pioneer brand advantage in Japan and the United States F Alpert (No Title), 1996 | 12 | 1996 |
| Overcoming informal trade barriers among Japanese intermediaries: An attitudinal assessment KC Gehrt, S Lotz, S Shim, T Sakano, N Onzo Agribusiness: An International Journal 21 (1), 53-63, 2005 | 11 | 2005 |
| The exercise of inter-firm power and its repercussion in US―Japanese channel relationship JL Jöreskog, S Tomoaki, AC Joseph, O Naoto Journal of Marketing 57 (4), 1-10, 1993 | 5 | 1993 |
| 製品開発の進め方の違いによって生じる競争優位 恩蔵直人 早稲田商学= The Waseda commercial review 349, 83-106, 1991 | 4 | 1991 |
| Effects on consumer attitudes of appeal information of ethical products A Masuda, H Ishii, N Onzo JICA Research Institute Working Paper, 1-33, 2019 | 2 | 2019 |
| Shopper Behavior and Emotions: Using GPS Data in a Shopping Mall: An Abstract R Nagai, T Togawa, I Hiraki, N Onzo Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018 | 2 | 2018 |
| 米国企業による日本市場への参入と参入順位効果 恩蔵直人， 坂野友昭 早稲田商学= The Waseda commercial review 373, 49-85, 1997 | 2 | 1997 |
| Supplier–customer relationship in a business network context S Ohira, D Ishida, N Onzo Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 1 | 2016 |
| Pioneer Brand Advantage in Japan N Onzo, F Alpert Australasian Marketing Journal (AMJ) 6 (2), 29-37, 1998 | 1 | 1998 |
| Effects of Offline Versus Online Promotional Media on Consumer Response: Can Print versus Online Coupons Be More Effective At Increasing Redemption Behavior? T Togawa, H Ishii, S Kwon, I Hiraki, N Onzo Journal of Advertising Research 64 (4), 416-429, 2024 | | 2024 |
| Value Creation and Disruptive Innovation by Robots: An Abstract N Fukawa, N Onzo Academy of Marketing Science Annual Conference, 341-342, 2022 | | 2022 |
