Andreas Herrmann
Andreas Herrmann
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The social influence of brand community: Evidence from European car clubs
R Algesheimer, UM Dholakia, A Herrmann
Journal of marketing 69 (3), 19-34, 2005
Direct and indirect effects of self-image congruence on brand loyalty
F Kressmann, MJ Sirgy, A Herrmann, F Huber, S Huber, DJ Lee
Journal of Business research 59 (9), 955-964, 2006
The evolution of loyalty intentions
MD Johnson, A Herrmann, F Huber
Journal of marketing 70 (2), 122-132, 2006
Gaining competitive advantage through customer value oriented management
F Huber, A Herrmann, RE Morgan
Journal of consumer marketing, 2001
Integrating bricks with clicks: retailer-level and channel-level outcomes of online–offline channel integration
D Herhausen, J Binder, M Schoegel, A Herrmann
Journal of retailing 91 (2), 309-325, 2015
The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases
A Herrmann, L Xia, KB Monroe, F Huber
Journal of product & brand management, 2007
Varianz-und kovarianzbasierte Strukturgleichungsmodelle—ein Leitfaden zu deren Spezifikation, Schätzung und Beurteilung
A Herrmann, F Huber, F Kressmann
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 58 (1), 34-66, 2006
Kausalmodellierung mit partial least squares: eine anwendungsorientierte einführung
F Huber, A Herrmann, F Meyer, J Vogel, K Vollhardt
Springer-Verlag, 2008
Individual-level loss aversion in riskless and risky choices
S Gächter, EJ Johnson, A Herrmann
Theory and Decision 92 (3), 599-624, 2022
Choice goal attainment and decision and consumption satisfaction
M Heitmann, DR Lehmann, A Herrmann
Journal of marketing research 44 (2), 234-250, 2007
Konfirmatorische Faktorenanalyse
C Homburg, C Pflesser
Gabler-Verlag, 1999
It's got the look: The effect of friendly and aggressive “facial” expressions on product liking and sales
JR Landwehr, AL McGill, A Herrmann
Journal of marketing 75 (3), 132-146, 2011
Capturing customer heterogeneity using a finite mixture PLS approach
C Hahn, MD Johnson, A Herrmann, F Huber
Schmalenbach Business Review 54 (3), 243-269, 2002
Conjoint measurement: Methods and applications
A Gustafsson, A Herrmann, F Huber
Springer Science & Business Media, 2013
Ammonia induces MK‐801‐sensitive nitration and phosphorylation of protein tyrosine residues in rat astrocytes
F Schliess, B Görg, R Fischer, P Desjardins, HJ Bidmon, A Herrmann, ...
The FASEB Journal 16 (7), 739-741, 2002
The effects of price bundling on consumer evaluations of product offerings
MD Johnson, A Herrmann, HH Bauer
International Journal of research in marketing 16 (2), 129-142, 1999
Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding
S Henkel, T Tomczak, M Heitmann, A Herrmann
Journal of product & brand management, 2007
Market-driven product and service design: Bridging the gap between customer needs, quality management, and customer satisfaction
A Herrmann, F Huber, C Braunstein
International Journal of production economics 66 (1), 77-96, 2000
Conjoint analysis as an instrument of market research practice
A Gustafsson, A Herrmann, F Huber
Conjoint measurement, 5-45, 2000
Order in product customization decisions: Evidence from field experiments
J Levav, M Heitmann, A Herrmann, SS Iyengar
Journal of Political Economy 118 (2), 274-299, 2010
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