| Contextual advertising K Zhang, Z Katona Marketing Science 31 (6), 980-994, 2012 | 80 | 2012 |
| Differentiation with user-generated content K Zhang, M Sarvary Management Science 61 (4), 898-914, 2015 | 74* | 2015 |
| Content contributor management and network effects in a UGC environment K Zhang, T Evgeniou, V Padmanabhan, E Richard Marketing Science 31 (3), 433-447, 2012 | 70 | 2012 |
| A new approach to fake finger detection based on skin elasticity analysis J Jia, L Cai, K Zhang, D Chen International Conference on Biometrics, 309-318, 2007 | 57 | 2007 |
| Breaking free of a stereotype: Should a domestic brand pretend to be a foreign one? K Zhang Marketing Science 34 (4), 539-554, 2015 | 30 | 2015 |
| The two facets of the exploration-exploitation dilemma K Zhang, W Pan 2006 IEEE/WIC/ACM International Conference on Intelligent Agent Technology …, 2006 | 23 | 2006 |
| Bad greenwashing, good greenwashing: Corporate social responsibility and information transparency Y Wu, K Zhang, J Xie Management Science 66 (7), 3095-3112, 2020 | 19 | 2020 |
| Freemium as an optimal strategy for market dominant firms Z Shi, K Zhang, K Srinivasan Marketing Science 38 (1), 150-169, 2019 | 15 | 2019 |
| Community Leaders Or Entertainment Workers?: Incentivizing Content Generation in Social Media K Zhang, PP Zubcsek INSEAD, 2011 | 8 | 2011 |
| Matchmaker competition and technology provision Y Wu, K Zhang, V Padmanabhan Journal of Marketing Research 55 (3), 396-413, 2018 | 7 | 2018 |
| The welfare impact of targeted advertising V Marotta, K Zhang, A Acquisti Available at SSRN 2951322, 2017 | 7 | 2017 |
| Who Benefits from Targeted Advertising V Marotta, K Zhang, A Acquisti FTC Comment, October 8, 2015 | 3 | 2015 |
| The matchmaker's dilemma Y Wu, K Zhang, V Padmanabhan Working paper, INSEAD, 2013 | 2 | 2013 |
| Feature overload K Zhang, P Padmanabhan INSEAD Working Paper, 2011 | 2 | 2011 |
| A theorem of the maximin and applications to Bayesian zero-sum games T Van Zandt, K Zhang International Journal of Game Theory 40 (2), 289-308, 2011 | 2 | 2011 |
| Design of Platform Reputation Systems: Optimal Information Disclosure ZJ Shi, K Srinivasan, K Zhang Kannan and Zhang, Kaifu, Design of Platform Reputation Systems: Optimal …, 2020 | 1 | 2020 |
| The welfare and allocative impact of targeted advertising V Marotta, K Zhang, A Acquisti 2015 International Conference on Information Systems: Exploring the …, 2015 | 1 | 2015 |
Miklos SarvaryCarson Professor of Business, Columbia Business SchoolVerified email at columbia.edu
