Kaifu Zhang
Kaifu Zhang
Assistant Professor of Marketing, Carnegie Mellon University
Verified email at andrew.cmu.edu
Title
Cited by
Cited by
Year
Contextual advertising
K Zhang, Z Katona
Marketing Science 31 (6), 980-994, 2012
802012
Differentiation with user-generated content
K Zhang, M Sarvary
Management Science 61 (4), 898-914, 2015
74*2015
Content contributor management and network effects in a UGC environment
K Zhang, T Evgeniou, V Padmanabhan, E Richard
Marketing Science 31 (3), 433-447, 2012
702012
A new approach to fake finger detection based on skin elasticity analysis
J Jia, L Cai, K Zhang, D Chen
International Conference on Biometrics, 309-318, 2007
572007
Breaking free of a stereotype: Should a domestic brand pretend to be a foreign one?
K Zhang
Marketing Science 34 (4), 539-554, 2015
302015
The two facets of the exploration-exploitation dilemma
K Zhang, W Pan
2006 IEEE/WIC/ACM International Conference on Intelligent Agent Technology …, 2006
232006
Bad greenwashing, good greenwashing: Corporate social responsibility and information transparency
Y Wu, K Zhang, J Xie
Management Science 66 (7), 3095-3112, 2020
192020
Freemium as an optimal strategy for market dominant firms
Z Shi, K Zhang, K Srinivasan
Marketing Science 38 (1), 150-169, 2019
152019
Community Leaders Or Entertainment Workers?: Incentivizing Content Generation in Social Media
K Zhang, PP Zubcsek
INSEAD, 2011
82011
Matchmaker competition and technology provision
Y Wu, K Zhang, V Padmanabhan
Journal of Marketing Research 55 (3), 396-413, 2018
72018
The welfare impact of targeted advertising
V Marotta, K Zhang, A Acquisti
Available at SSRN 2951322, 2017
72017
Who Benefits from Targeted Advertising
V Marotta, K Zhang, A Acquisti
FTC Comment, October 8, 2015
32015
The matchmaker's dilemma
Y Wu, K Zhang, V Padmanabhan
Working paper, INSEAD, 2013
22013
Feature overload
K Zhang, P Padmanabhan
INSEAD Working Paper, 2011
22011
A theorem of the maximin and applications to Bayesian zero-sum games
T Van Zandt, K Zhang
International Journal of Game Theory 40 (2), 289-308, 2011
22011
Design of Platform Reputation Systems: Optimal Information Disclosure
ZJ Shi, K Srinivasan, K Zhang
Kannan and Zhang, Kaifu, Design of Platform Reputation Systems: Optimal …, 2020
12020
The welfare and allocative impact of targeted advertising
V Marotta, K Zhang, A Acquisti
2015 International Conference on Information Systems: Exploring the …, 2015
12015
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