Hillbun Ho
Hillbun Ho
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Buffering and amplifying effects of relationship commitment in business-to-business relationships
S Ganesan, SP Brown, BJ Mariadoss, H Ho
Journal of marketing research 47 (2), 361-373, 2010
Does knowledge base compatibility help or hurt knowledge sharing between suppliers in coopetition? The role of customer participation
H Ho, S Ganesan
Journal of Marketing 77 (6), 91-107, 2013
Performance implications of marketing exploitation and exploration: Moderating role of supplier collaboration
HD Ho, R Lu
Journal of Business Research 68 (5), 1026-1034, 2015
The impact of store-price signals on consumer search and store evaluation
HD Ho, S Ganesan, H Oppewal
Journal of Retailing 87 (2), 127-141, 2011
Social Networking Site Use and Materialistic Values Among Youth: The Safeguarding Role of the Parent-Child Relationship and Self-Regulation
H Ho, W Shin, L May
Communication Research, 2017
Who pays you to be green? How customers' environmental practices affect the sales benefits of suppliers' environmental practices
C Chien‐Ming, H Hillbun
Journal of Operations Management, 2019
Does ambidexterity in marketing pay off? The role of absorptive capacity
H Ho, O Osiyevskyy, J Agarwal, S Reza
Journal of Business Research 110 (March), 65-79, 2020
Does friendship help in personal selling? The contingent effect of outcome favorability
H Ho
Psychology & Marketing 29 (2), 87-97, 2012
Consumption-oriented engagement in social network sites
H Ho, K Ito
European Journal of Marketing, 2019
Experience effect in the impact of free trial promotions
S Reza, H Ho, R Ling, H Shi
Management Science 67 (3), 1648-1669, 2021
Learning in coopetitive relationships
HD Ho, S Ganesan
Handbook of Business-to-Business Marketing, 2012
CSR and CEO pay: Does CEO reputation matter?
H Ho, N Kim, S Reza
Journal of Business Research, 2022
A sequence analysis approach to segmenting credit card customers
H Ho, KMT Tien, A Wu, S Singh
Journal of Retailing and Consumer Services 59, 102391, 2021
Do Individual Ambidexterity and Career Experience Help Technological Startup Founders Acquire Funding?
V Noguti, H Ho, M Padigar, SX Zhang
IEEE Transactions on Engineering Management, 2021
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