Persuasion, Emotion, and Language: The Intent to Persuade Transforms Language via Emotionality MD Rocklage, DD Rucker, LF Nordgren Psychological Science 29 (5), 749-760, 2018 | 122 | 2018 |
The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews MD Rocklage, RH Fazio Journal of Marketing Research 57 (2), 332-352, 2020 | 111 | 2020 |
The Evaluative Lexicon: Adjective use as a means of assessing and distinguishing attitude valence, extremity, and emotionality MD Rocklage, RH Fazio Journal of Experimental Social Psychology 56, 214-227, 2015 | 98 | 2015 |
The Evaluative Lexicon 2.0: The measurement of emotionality, extremity, and valence in language MD Rocklage, DD Rucker, LF Nordgren Behavior research methods 50, 1327-1344, 2018 | 96 | 2018 |
Positive versus negative valence: Asymmetries in attitude formation and generalization as fundamental individual differences RH Fazio, ES Pietri, MD Rocklage, NJ Shook Advances in Experimental Social Psychology, 2015 | 94 | 2015 |
White matter differences predict cognitive vulnerability to sleep deprivation M Rocklage, V Williams, J Pacheco, DM Schnyer Sleep 32 (8), 1100-1103, 2009 | 60 | 2009 |
Attitude accessibility as a function of emotionality MD Rocklage, RH Fazio Personality and Social Psychology Bulletin 44 (4), 508-520, 2018 | 55 | 2018 |
Political ideology shapes the amplification of the accomplishments of disadvantaged vs. advantaged group members NS Kteily, MD Rocklage, K McClanahan, AK Ho Proceedings of the National Academy of Sciences 116 (5), 1559-1568, 2019 | 45 | 2019 |
Individual differences in valence weighting: When, how, and why they matter MD Rocklage, RH Fazio Journal of Experimental Social Psychology 50, 144-157, 2014 | 38 | 2014 |
Mass-Scale Emotionality Reveals Human Behaviour and Marketplace Success MD Rocklage, DD Rucker, LF Nordgren Nature Human Behaviour, 2021 | 36 | 2021 |
Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth J Berger, MD Rocklage, G Packard Journal of Consumer Research, 2022 | 31 | 2022 |
Emotionally Numb: Expertise Dulls Consumer Experience MD Rocklage, DD Rucker, LF Nordgren Journal of Consumer Research, 2021 | 29 | 2021 |
On the dominance of attitude emotionality MD Rocklage, RH Fazio Personality and Social Psychology Bulletin 42 (2), 259-270, 2016 | 29 | 2016 |
Attitudes based on feelings: Fixed or fleeting? MD Rocklage, A Luttrell Psychological Science 32 (3), 364-380, 2021 | 27 | 2021 |
Wisdom from words: Marketing insights from text J Berger, G Packard, R Boghrati, M Hsu, A Humphreys, A Luangrath, ... Marketing Letters, 1-13, 2022 | 20* | 2022 |
The weighting of positive vs. negative valence and its impact on the formation of social relationships MD Rocklage, ES Pietri, RH Fazio Journal of Experimental Social Psychology 73, 65-75, 2017 | 13 | 2017 |
Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language MD Rocklage, S He, DD Rucker, LF Nordgren Journal of Marketing Research, 00222437221134802, 2023 | 8 | 2023 |
Text Analysis in Consumer Research: An Overview and Tutorial MD Rocklage, DD Rucker Handbook of Research Methods in Consumer Psychology, 385-402, 2019 | 7 | 2019 |
Individual differences to sleep deprivation vulnerability and the neural connection with task strategy, metacognition, visual spatial attention, and white matter differences M Rocklage, WT Maddox, LT Trujillo, DM Schnyer Neurocognitive and Physiological Factors During High-Tempo Operations, 75-92, 2010 | 6* | 2010 |
From trust in caregivers’ support to exploration: The role of openness to negative affect and self‐regulation J Heylen, R De Raedt, MD Rocklage, RH Fazio, MW Vasey, G Bosmans Scandinavian Journal of Psychology 60 (4), 309-322, 2019 | 5 | 2019 |