| Autonomous Shopping Systems: Identifying and Overcoming Barriers to Consumer Adoption E de Bellis, G Johar Journal of Retailing 96 (1), 74-87, 2020 | 200 | 2020 |
| A lack of appetite for information and computation. Simple heuristics in food choice M Schulte-Mecklenbeck, M Sohn, E de Bellis, N Martin, R Hertwig Appetite 71, 242-251, 2013 | 154 | 2013 |
| Crypto-Marketing: How Non-Fungible Tokens (NFTs) Challenge Traditional Marketing R Hofstetter, E de Bellis, L Brandes, M Clegg, C Lamberton, D Reibstein, ... Marketing Letters, 2022 | 100 | 2022 |
| The influence of trait and state narcissism on the uniqueness of mass-customized products E de Bellis, DE Sprott, A Herrmann, HW Bierhoff, E Rohmann Journal of Retailing 92 (2), 162-172, 2016 | 87 | 2016 |
| Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing E de Bellis, C Hildebrand, K Ito, A Herrmann, B Schmitt Journal of Marketing Research 56 (6), 1050-1065, 2019 | 72 | 2019 |
| Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia: a large-scale field investigation E de Bellis, C Hildebrand, K Ito, A Herrmann Marketing Letters 26 (3), 309-320, 2015 | 47 | 2015 |
| Preisfairness als Schlüssel zur Kundenzufriedenheit A Herrmann, F Huber, M Wricke, E de Bellis Springer Gabler, 2016 | 43* | 2016 |
| Blind haste: As light decreases, speeding increases E de Bellis, M Schulte-Mecklenbeck, W Brucks, A Herrmann, R Hertwig PLOS ONE 13 (1), 1-14, 2018 | 28 | 2018 |
| How and when weather boosts consumer product valuation T Schlager, E de Bellis, JA Hoegg Journal of the Academy of Marketing Science 48, 695-711, 2020 | 15 | 2020 |
| Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products E de Bellis, GV Johar, N Poletti Journal of Marketing, 2023 | 9 | 2023 |
| The Machine Age of Customer Insight M Einhorn, M Löffler, A Herrmann, E de Bellis, P Burghartz Emerald, 2021 | 7 | 2021 |
| Unveiling the Mind of the Machine M Clegg, R Hofstetter, E de Bellis, BH Schmitt Journal of Consumer Research, 2023 | 5 | 2023 |
| Smart Products Report 2020 J Zimmermann, M Clegg, E de Bellis, R Hofstetter https://www.alexandria.unisg.ch/258586/, 2020 | 5 | 2020 |
| Perceived lack of masculinity as a barrier to adoption of electric cars? An empirical investigation of gender associations with low-carbon vehicles J Plananska, R Wüstenhagen, E de Bellis Travel Behaviour and Society 32, 100593, 2023 | 4 | 2023 |
| The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance F Efthymiou, C Hildebrand, E de Bellis, WH Hampton Journal of Interactive Marketing, 10949968231194905, 2023 | 4 | 2023 |
| Smart Product Breakthroughs Depend on Customer Control J Zimmermann, J Görgen, E de Bellis, R Hofstetter, S Puntoni MIT Sloan Management Review, 2023 | 3 | 2023 |
| Consumer Perceptions of Autonomous Shopping Systems N Schweitzer, JF Gollnhofer, E de Bellis | 3 | 2019 |
| Die 3-K-Erfolgsfaktoren von Mass Customization E de Bellis Marketing Review St. Gallen 32 (2), 62-69, 2015 | 3 | 2015 |
| Can't see the forest for the trees: Increased local processing in mass customization systems E de Bellis, J Griffin, C Hildebrand, R Hofstetter, A Herrmann Association for Consumer Research, 2013 | 3 | 2013 |
| Cleaning with Dustin Bieber: Nicknaming Autonomous Products and the Effect of Coopetition JL Zimmermann, E de Bellis, R Hofstetter, S Puntoni TMS Proceedings 2021, 2021 | 2 | 2021 |
Reto HofstetterProfessor of Marketing, University of LucerneVerified email at unilu.ch
