| Attribute framing and goal framing effects in health decisions P Krishnamurthy, P Carter, E Blair Organizational behavior and human decision processes 85 (2), 382-399, 2001 | 306 | 2001 |
| Retrospection versus anticipation: The role of the ad under retrospective and anticipatory self-referencing P Krishnamurthy, M Sujan Journal of Consumer Research 26 (1), 55-69, 1999 | 221 | 1999 |
| Preferences for colorectal cancer screening among racially/ethnically diverse primary care patients ST Hawley, RJ Volk, P Krishnamurthy, M Jibaja-Weiss, SW Vernon, ... Medical care 46 (9), S10-S16, 2008 | 176 | 2008 |
| That's what I thought I wanted? Miswanting and regret for a standard good in a mass-customized world N Syam, P Krishnamurthy, JD Hess Marketing Science 27 (3), 379-397, 2008 | 118 | 2008 |
| Resisting that triple-chocolate cake: Mental budgets and self-control P Krishnamurthy, S Prokopec Journal of Consumer Research 37 (1), 68-79, 2010 | 112 | 2010 |
| Counterfactual thinking and advertising responses P Krishnamurthy, A Sivaraman Journal of Consumer Research 28 (4), 650-658, 2002 | 109 | 2002 |
| Self-administered skills-based virtual reality intervention for chronic pain: randomized controlled pilot study BD Darnall, P Krishnamurthy, J Tsuei, JD Minor JMIR formative research 4 (7), e17293, 2020 | 96 | 2020 |
| “My surgical success”: effect of a digital behavioral pain medicine intervention on time to opioid cessation after breast cancer surgery—a pilot randomized controlled clinical … BD Darnall, MS Ziadni, P Krishnamurthy, P Flood, LC Heathcote, ... Pain Medicine 20 (11), 2228-2237, 2019 | 65 | 2019 |
| Attribute conflict in consumer decision making: The role of task compatibility A Nagpal, P Krishnamurthy Journal of Consumer Research 34 (5), 696-705, 2008 | 65 | 2008 |
| The impact of service-time uncertainty and anticipated congestion on customers' waiting-time decisions P Kumar, P Krishnamurthy Journal of Service Research 10 (3), 282-292, 2008 | 57 | 2008 |
| Self-other discrepancies in waiting time decisions P Krishnamurthy, P Kumar Organizational Behavior and Human Decision Processes 87 (2), 207-226, 2002 | 41 | 2002 |
| Survival modeling of discontinuation from psychotherapy: A consumer decision‐making perspective P Krishnamurthy, A Khare, SC Klenck, PJ Norton Journal of Clinical Psychology 71 (3), 199-207, 2015 | 29 | 2015 |
| The role of cost and response-efficacy in persuasiveness of health recommendations M Cismaru, A Nagpal, P Krishnamurthy Journal of Health Psychology 14 (1), 135-141, 2009 | 25 | 2009 |
| Efficacy of motivational-interviewing and guided opioid tapering support for patients undergoing orthopedic surgery (MI-Opioid Taper): A prospective, assessor-blind, randomized … JM Hah, JA Trafton, B Narasimhan, P Krishnamurthy, H Hilmoe, ... EClinicalMedicine 28, 2020 | 24 | 2020 |
| Self-referencing: An examination of antecedents, consequences, and role in message processing JE Escalas, P Krishnamurthy ACR North American Advances, 1995 | 15 | 1995 |
| Improving agreement of ASA physical status class between pre-anesthesia screening and day of surgery by adding institutional-specific and ASA-approved examples: a quality … AE Abouleish, SR Vinta, SM Shabot, NV Patel, EE Hurwitz, ... Perioperative Medicine 9, 1-12, 2020 | 13 | 2020 |
| A Provider-Cost Patron-Effort Schema for Classifying Products MR Hyman, VM Sharma, P Krishnamurthy Journal of the Academy of Marketing Science 23 (1), 15-25, 1994 | 11 | 1994 |
| Assessing the impact of peer educator outreach on the likelihood and acceleration of clinic utilization among sex workers P Krishnamurthy, SK Hui, N Shivkumar, C Gowda, R Pushpalatha PloS one 11 (7), e0159656, 2016 | 10 | 2016 |
| Making choices under conflict: The impact of decision frames P Krishnamurthy, A Nagpal Marketing Letters 21, 37-51, 2010 | 10 | 2010 |
| The impact of goal framing on the choose–reject discrepancy P Krishnamurthy, A Nagpal ACR North American Advances 35, 784-785, 2008 | 8 | 2008 |
Anish NagpalUniversity of MelbourneVerified email at unimelb.edu.au
