| The experience versus the expectations of power: A recipe for altering the effects of power on behavior DD Rucker, M Hu, AD Galinsky Journal of consumer research 41 (2), 381-396, 2014 | 121 | 2014 |
| It's the thought that counts: The effects of construal level priming and donation proximity on consumer response to donation framing L Zhu, Y He, Q Chen, M Hu Journal of Business Research 76, 44-51, 2017 | 62 | 2017 |
| Love or hate, depends on who's saying it: How legitimacy of brand rejection alters brand preferences M Hu, P Qiu, F Wan, T Stillman Journal of Business Research 90, 164-170, 2018 | 36 | 2018 |
| The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay Y You, Y He, Q Chen, M Hu Information & Management 58 (2), 103410, 2021 | 33 | 2021 |
| From the immoral to the incorruptible: How prescriptive expectations turn the powerful into paragons of virtue M Hu, DD Rucker, AD Galinsky Personality and Social Psychology Bulletin 42 (6), 826-837, 2016 | 25 | 2016 |
| It pays off to be authentic: An examination of direct versus indirect brand mentions on social media M Hu, J Chen, Q Chen, W He Journal of Business Research 117, 19-28, 2020 | 20 | 2020 |
| Understanding guests’ evaluation of green hotels: The interplay between willingness to sacrifice for the environment and intent vs. quality-based market signals Q Chen, M Hu, Y He, I Lin, AS Mattila International Journal of Hospitality Management 104, 103229, 2022 | 13 | 2022 |
| Navigating relationship norms: An exploration of how content strategies improve brand valuation over time Q Chen, Y He, M Hu, J Kim Journal of Advertising 49 (4), 459-476, 2020 | 10 | 2020 |
| No Man is an Island: the Effect of Social Presence on Negative Word of Mouth Intention in Service Failures Y He, M Hu, Q Chen, DL Alden, W He Customer Needs and Solutions 4, 56-67, 2017 | 9 | 2017 |
| It’s Not me, it’s them: How social factors influence motivations and consumption for genuine and counterfeit luxury goods Y Wang, JL Stoner, DR John, M Hu, AY Lee, J Lee, LJ Shrum, Y Yi Advances in Consumer Research 42, 205-209, 2014 | 9 | 2014 |
| What makes a luxury brand: The effect of competence and warmth cues on luxury perception M Hu, DD Rucker ACR North American advances, 2013 | 5 | 2013 |
| The coalescence effect: How a combination of foreign and local appeals enhances customer engagement through perceived brand globalness M Hu, J Chen, DL Alden, Q Chen Journal of International Marketing 31 (1), 49-68, 2023 | 4 | 2023 |
| (Em) powering the underdog: How power states enhance referral intention-behavior consistency for underdog entrepreneurs Q Chen, Y He, M Hu, D Li Journal of Business Research 169, 114300, 2023 | 3 | 2023 |
| Discrepancy between social status and implicit self-esteem prompts preference for counterfeit luxury M Hu, A Lee ACR North American Advances, 2014 | 2 | 2014 |
| 17-M: the Dark Side of Competition: How Competition Results Predict Unethical Behavior R Du, Q Chen, M Hu ACR North American Advances, 2017 | | 2017 |
| How Competence and Warmth Affect Brand Status: A Sequencing Perspective M Hu Northwestern University, 2014 | | 2014 |
| Cultured Materialism: the Culturally Bound Link Between Materialism and Subjective Well-Being M Hu, DD Rucker, J Chen ACR North American Advances, 2013 | | 2013 |
| Experience Versus Expectations of Power: a Recipe For Altering the Effects of Power M Hu, D Rucker, A Galinsky ACR North American Advances, 2012 | | 2012 |
| Power and Consumption: When Do the Powerful (Less) Desire Status? M Hu, D Rucker, A Galinsky ACR Asia-Pacific Advances, 2011 | | 2011 |
| Bigger Is Not Always Better: the Influence of Spokesperson on Consumers’ Response to Conspicuous Consumption M Hu, D Rucker ACR Asia-Pacific Advances, 2011 | | 2011 |
