フォロー
Michael Braun
Michael Braun
確認したメール アドレス: smu.edu - ホームページ
タイトル
引用先
引用先
Website Morphing
JR Hauser, GL Urban, G Liberali, M Braun
Marketing Science 28 (2), 2009
4082009
The Impact of Regret on the Demand for Insurance
M Braun, A Muermann
Journal of Risk and Insurance 71 (4), 737-767, 2004
3032004
Variational Inference for Large-scale Models of Discrete Choice
M Braun, J McAuliffe
Journal of the American Statistical Association 105 (489), 324-335, 2010
2192010
Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories
M Braun, WW Moe
Marketing Science 32 (5), 753-767, 2013
1782013
Modeling Customer Lifetimes with Multiple Causes of Churn
M Braun, D Schweidel
Marketing Science 30 (5), 881-902, 2011
882011
Scalable Inference of Customer Similarities from Interactions Data using Dirichlet Processes
M Braun, A Bonfrer
Marketing Science 30 (3), 513-531, 2011
652011
Morph the Web to Build Empathy, Trust and Sales
GL Urban, JR Hauser, G Liberali, M Braun, F Sultan
Sloan Management Review 50 (4), 53-61, 2009
472009
Transaction Attributes and Customer Valuation
M Braun, DA Schweidel, E Stein
Journal of Marketing Research 52 (6), 848-864, 2015
432015
Modeling the 'Pseudodeductible' in Insurance Claims Decisions
M Braun, P Fader, E Bradlow, H Kunreuther
Management Science 52 (8), 1258-1272, 2006
40*2006
Scalable Rejection Sampling for Bayesian Hierarchical Models
M Braun, P Damien
Marketing Science 35 (3), 427-444, 2016
25*2016
trustOptim: An R package for trust region optimization with sparse Hessians
M Braun
Journal of Statistical Software 60, 1-16, 2014
192014
Where A-B Testing Goes Wrong: What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising
M Braun, EM Schwartz
https://ssrn.com/abstract=3896024, 2023
12*2023
Choices in Networks: A Research Framework
F Feinberg, E Bruch, M Braun, BH Falk, N Fefferman, EMD Feit, ...
Marketing Letters 31 (4), 349-359, 2020
122020
Police discretion and racial disparity in organized retail theft arrests: Evidence from Texas
M Braun, J Rosenthal, K Therrian
Journal of Empirical Legal Studies 15 (4), 916-950, 2018
72018
Rejoinder—Response to Comments on “Website Morphing”
JR Hauser, GL Urban, G Liberali, M Braun
Marketing Science 28 (2), 227-228, 2009
52009
sparseHessianFD: An R Package for Estimating Sparse Hessian Matrices
M Braun
Journal of Statistical Software 82, 1-22, 2017
42017
Leveraging Digital Advertising Platforms for Consumer Research
M Braun, B de Langhe, S Puntoni, EM Schwartz
https://papers.ssrn.com/abstract=4589567, 2023
32023
Neglected Discovery
JI Turner, RF Wright, M Braun
Duke Law Journal 73, 23-03, 2023
12023
Time-Varying Effectiveness of Competitive Advertising
A Bonfrer, M Braun, P Danaher
SMU Cox School of Business Research Paper, 2018
2018
Package ‘bayesGDS’
M Braun, MM Braun
2016
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論文 1–20