Rosanna Garcia
Cited by
Cited by
A critical look at technological innovation typology and innovativeness terminology: a literature review
R Garcia, R Calantone
Journal of Product Innovation Management: An international publication of …, 2002
The effects of environmental turbulence on new product development strategy planning
R Calantone, R Garcia, C Dröge
Journal of product innovation management 20 (2), 90-103, 2003
Uses of Agent‐Based Modeling in Innovation/New Product Development Research*
R Garcia
Journal of Product Innovation Management 22 (5), 380-398, 2005
The role of knowledge in resource allocation to exploration versus exploitation in technologically oriented organizations
R Garcia, R Calantone, R Levine
Decision sciences 34 (2), 323-349, 2003
Consumer resistance to innovation—a behavioral reasoning perspective
MC Claudy, R Garcia, A O’Driscoll
Journal of the Academy of Marketing Science 43 (4), 528-544, 2015
A Study of the Diffusion of Alternative Fuel Vehicles: An Agent‐Based Modeling Approach*
T Zhang, S Gensler, R Garcia
Journal of Product Innovation Management 28 (2), 152-168, 2011
Overcoming consumer resistance to innovation
R Garcia, F Bardhi, C Friedrich
MIT Sloan management review 48 (4), 82, 2007
Method and apparatus to automatically address a voice mail reply to a voice mail message
DP Peek, PF Finnigan, R Garcia
US Patent 6,292,799, 2001
Women wine consumers: information search and retailing implications
T Atkin, L Nowak, R Garcia
International Journal of Wine Business Research, 2007
Probabilistic polyhedral methods for adaptive choice-based conjoint analysis: Theory and application
O Toubia, J Hauser, R Garcia
Marketing Science 26 (5), 596-610, 2007
Validating agent-based marketing models through conjoint analysis
R Garcia, P Rummel, J Hauser
Journal of Business Research 60 (8), 848-857, 2007
An exploration of organizational factors in new product development success
D Kandemir, R Calantone, R Garcia
Journal of Business & Industrial Marketing, 2006
From the special issue editors: Agent‐based modeling of innovation diffusion
R Garcia, W Jager
Journal of Product Innovation Management 28 (2), 148, 2011
The drivers for collective horizontal coopetition: a case study of screwcap initiatives in the international wine industry
P Choi, R Garcia, C Friedrich
International Journal of Strategic Business Alliances 1 (3), 271-290, 2010
A multinational study of the diffusion of a discontinuous innovation
T Atkin, R Garcia, L Lockshin
Australasian Marketing Journal (AMJ) 14 (2), 17-33, 2006
An illustration of modeling moderating variables in cross‐national studies
R Garcia, D Kandemir
International Marketing Review, 2006
Co-opetition for the diffusion of resistant innovations: a case study in the global wine industry using an agent-based model
R Garcia, T Atkin
25th International Conference of the System Dynamics Society 3, 2007
Method and apparatus for identifying and replying to a caller
D Peek, P Finnigan, R Garcia
US Patent App. 09/789,050, 2002
Dual signal triggered message waiting notification system for indicating storage of different types of messages awaiting retrieval
R Garcia, P Rummel
US Patent 5,802,166, 1998
Types of innovation
R Garcia
Wiley Encyclopedia of Management, 1-9, 2015
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