フォロー
david r fortin
david r fortin
associate professor, university of canterbury
確認したメール アドレス: canterbury.ac.nz
タイトル
引用先
引用先
Interactivity and vividness effects on social presence and involvement with a web-based advertisement
DR Fortin, RR Dholakia
Journal of business research 58 (3), 387-396, 2005
9912005
Effects of perceived behavioral control on the consumer usage intention of e‐coupons
H Kang, M Hahn, DR Fortin, YJ Hyun, Y Eom
Psychology & Marketing 23 (10), 841-864, 2006
3912006
Interactivity and revisits to websites: A theoretical framework
RR Dholakia, M Zhao, N Dholakia, DR Fortin
Retrieved June 17, 2002, 2000
2682000
Effects of configuration and exposure levels on responses to web advertisements
JL Chandon, MS Chtourou, DR Fortin
Journal of Advertising Research 43 (2), 217-229, 2003
2212003
Clipping coupons in cyberspace: A proposed model of behavior for deal‐prone consumers
DR Fortin
Psychology & Marketing 17 (6), 515-534, 2000
2002000
TEXTING BEHAVIOUR AND ATTITUDES TOWARD PERMISSION MOBILE ADVERTISING: AN EMPIRICAL STUDY OF MOBILE USERS'ACCEPTANCE OF SMS FOR MARKETING PURPOSES.
C Maneesoonthorn, D Fortin
International Journal of Mobile Marketing 1 (1), 2006
942006
Behavioral outcomes from online auctions: reserve price, reserve disclosure, and initial bidding influences in the decision process
MJC Walley, DR Fortin
Journal of Business Research 58 (10), 1409-1418, 2005
902005
Consumer acceptance of genetically modified foods in New Zealand
DR Fortin, MS Renton
British Food Journal 105 (1/2), 42-58, 2003
842003
The first decade: emerging issues of the twenty‐first century in consumer marketing
D Fortin, M Uncles
Journal of Consumer Marketing 28 (7), 472-475, 2011
602011
The impact of interactivity on advertising effectiveness in the new media
DR Fortin
University of Rhode Island, 1997
551997
The effects of interactivity and product information on consumers' emotional responses to an online retail setting
PW Ballantine, DR Fortin
International Journal of Internet Marketing and Advertising 5 (4), 260-271, 2009
532009
Emerging issues in electronic marketing: thinking outside the square
DR Fortin, RR Dholakia, N Dholakia
Journal of Business Research 55 (8), 623-627, 2002
412002
Cutting through the clutter? A field experiment measuring behavioural responses to an ambient form of advertising
S Abdul-Razzaq, L Ozanne, D Fortin
Proceedings of Australian and New Zealand Marketing Academy Conference, 2-8, 2009
152009
Examining the effects of interactivity on social presence and involvement with an online advertisement
DR Fortin, RR Dholakia
Journal of Business Research 43 (2), 1-13, 2000
132000
Effects of advertised pricing on brand image for an on-line retailer
D Fortin, S Cleland, A Jenkins
University of Canterbury. Management, 2008
92008
An exploration of texting behaviour and attitudes toward permission-based mobile advertising in New Zealand
C Maneesoonthorn, D Fortin
Proceedings of the 2004 Australia New Zealand Marketing Academy Conference …, 2004
92004
Using a product/service evaluation frame: An experiment on the economic equivalence of product versus service alternatives for message retrieval systems
DR Fortin, TB Greenlee
Journal of Business Research 41 (3), 205-214, 1998
91998
On the predispositions toward information technology: a three-way cross-cultural study
DR Fortin, S Westin, N Mundorf
Telematics and Informatics 14 (2), 145-157, 1997
91997
“New and Improved!” Advertising in Cyberspace: Using Specific Conduits to Access Browsers and Seekers
DR Fortin
Advertising and the World Wide Web, 1999
71999
Global marketing for the digital age
DR Fortin
Journal of Consumer Marketing 17 (4), 358-372, 2000
52000
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