| Intercollegiate athletics and institutional fundraising: A meta-analysis JM Martinez, JL Stinson, M Kang, CB Jubenville Sport Marketing Quarterly, 2010 | 97 | 2010 |
| Employing social media as a marketing strategy in college sport: an examination of perceived effectiveness in accomplishing organizational objectives AW Dixon, JM Martinez, CLL Martin International Review on Public and Nonprofit Marketing 12 (2), 97-113, 2015 | 48 | 2015 |
| How the perception of athletic academic services affects the overall college experience of freshmen student-athletes MG Otto, JM Martinez, CR Barnhill Journal of Athlete Development and Experience 1 (1), 5, 2019 | 41 | 2019 |
| EXAMINING COLLEGE CHOICE AMONG NCAA STUDENT-ATHLETES: AN EXPLORATION OF GENDER DIFFERENCES. DPS Andrew, JM Martinez, S Flavell Journal of Contemporary Athletics 10 (3), 2016 | 39 | 2016 |
| Assessing the economic impact of sport tourists' expenditures related to a university's baseball season attendance AW Dixon, M Henry, JM Martinez Journal of Issues in Intercollegiate Athletics 6 (1), 2, 2023 | 37 | 2023 |
| Enhancing the student experience in online sport management programs: A review of the community of inquiry framework JM Martinez, CR Barnhill Sport Management Education Journal 11 (1), 24-33, 2017 | 34 | 2017 |
| Internal marketing perceptions in intercollegiate athletics and their influence on organizational commitment JM Martinez, JL Stinson, CB Jubenville Journal of Issues in Intercollegiate Athletics 4 (1), 10, 2011 | 30 | 2011 |
| Effects of team identification on social and emotional adjustment in higher education GY Koo, J Sung, JM Martinez Journal of Intercollegiate Sport 8 (2), 247-265, 2015 | 25 | 2015 |
| Best practices in athletic donor relations: The NCAA Football Bowl Subdivision L Wanless, DA Pierce, JM Martinez, HJ Lawrence-Benedict, N Kopka Journal of Applied Sport Management 9 (3), 24-37, 2017 | 14 | 2017 |
| The influence of managerial practices and job-related characteristics on employee perceptions of service quality and turnover intention JM Martinez, C Barnhill, M Otto, A Mosso Recreational Sports Journal 43 (1), 35-42, 2019 | 13 | 2019 |
| Sport commitment, occupational commitment and intent to quit among high school sports officials CR Barnhill, JM Martinez, DP Andrew, W Todd Journal of Amateur Sport 4 (1), 1-23, 2018 | 10 | 2018 |
| The transitioning process: A qualitative case study of international swimming and diving student-athletes competing in the NCAA MG Otto, JM Martinez, C Barnhill Journal of Amateur Sport 6 (1), 52-80, 2020 | 7 | 2020 |
| Traditional and integrated PhD curricula: A study of knowledge creation produced by sport management programs and their faculty C Seifried, C Barnhill, JM Martinez Journal of Sport Management 33 (3), 229-241, 2019 | 7 | 2019 |
| Impact of engagement on satisfaction and retention among volunteers at college football bowl games MG Otto, JM Martinez, CR Barnhill Journal of Issues in Intercollegiate Athletics 14 (1), 19, 2021 | 6 | 2021 |
| Organizational Commitment among Frontline U.S. Intercollegiate Athletics Employees: An Application of the Meyer and Allen Three-Component Model JM Martinez, JJ Miller, GY Koo International Journal of Sport Management 17 (4), 539-560, 2016 | 3 | 2016 |
| “Hot hand” in the National Basketball Association point spread betting market: A 34-year analysis. B Waggoner, D Wines, BP Soebbing, CS Seifried, JM Martinez International Journal of Financial Studies 2 (4), 359-370, 2014 | 3 | 2014 |
| Conducting a special small-scale sporting event: what motivates people to volunteer in a small city? JJ Miller, JM Martinez, JA Stoll Managing Sport and Leisure 29 (1), 1-16, 2024 | 2 | 2024 |
| Assessing fan motivation in college sport: Implications for the fan experience JM Martinez, AW Dixon, GY Koo Journal of Contemporary Athletics 14 (2), 133-145, 2020 | 2 | 2020 |
| Examining consumer response to sport sponsorship: A case study among fans of a Group of 5 Division I programs JM Martinez, AW Dixon, R Montgomery Global Sport Business Journal 6 (1), 1-12, 2018 | 2 | 2018 |
| Fighting for Legitimacy: The Impact of Football and Stadium Expansion at the University of Southern Mississippi CS Seifried, JM Martinez, J Miller, C Croft Journal of Mississippi History 84 (3), 4, 2022 | 1 | 2022 |
