フォロー
Brian Sternthal
Brian Sternthal
Professor of Marketing, Northwestern University
確認したメール アドレス: kellogg.northwestern.edu - ホームページ
タイトル
引用先
引用先
Gender differences in the use of message cues and judgments
J Meyers-Levy, B Sternthal
Journal of marketing research 28 (1), 84-96, 1991
9651991
The persuasive effect of source credibility: Tests of cognitive response
B Sternthal, R Dholakia, C Leavitt
Journal of Consumer research 4 (4), 252-260, 1978
9181978
Value from regulatory construal fit: The persuasive impact of fit between consumer goals and message concreteness
AY Lee, PA Keller, B Sternthal
Journal of Consumer Research 36 (5), 735-747, 2010
7622010
Impact of deals and deal retraction on brand switching
JA Dodson, AM Tybout, B Sternthal
Journal of marketing research 15 (1), 72-81, 1978
7441978
Highly credible sources: persuasive facilitators or persuasive liabilities?
RR Dholakia, B Sternthal
Journal of Consumer research, 223-232, 1977
7021977
The persuasive effect of scarce credibility: a situational analysis
B Sternthal, LW Phillips, R Dholakia
Public Opinion Quarterly 42 (3), 285-314, 1978
6871978
Humor in advertising
B Sternthal, CS Craig
Journal of marketing 37 (4), 12-18, 1973
6541973
The effects of knowledge, motivation, and type of message on ad processing and product judgments
D Maheswaran, B Sternthal
Journal of consumer Research 17 (1), 66-73, 1990
6301990
Detecting and explaining vividness effects in attitudinal judgments
J Kisielius, B Sternthal
Journal of marketing research 21 (1), 54-64, 1984
6081984
Age differences in information processing: A perspective on the aged consumer
LW Phillips, B Sternthal
Journal of Marketing Research 14 (4), 444-457, 1977
5691977
Ease of message processing as a moderator of repetition effects in advertising
P Anand, B Sternthal
Journal of marketing research 27 (3), 345-353, 1990
5331990
Three questions you need to ask about your brand
KL Keller, B Sternthal, A Tybout
Harvard business review 80 (9), 80-89, 2002
5192002
Television commercial wearout: An information processing view
BJ Calder, B Sternthal
Journal of Marketing Research 17 (2), 173-186, 1980
5031980
Using information processing theory to design marketing strategies
AM Tybout, BJ Calder, B Sternthal
Journal of Marketing Research 18 (1), 73-79, 1981
4711981
The effects of positive mood on memory
AY Lee, B Sternthal
Journal of consumer research 26 (2), 115-127, 1999
4671999
The construct validity of the tripartite classification of attitudes
RP Bagozzi, AM Tybout, CS Craig, B Sternthal
Journal of Marketing Research 16 (1), 88-95, 1979
4221979
Examining the vividness controversy: An availability-valence interpretation
J Kisielius, B Sternthal
Journal of Consumer Research 12 (4), 418-431, 1986
4151986
A two-factor explanation of assimilation and contrast effects
J Meyers-Levy, B Sternthal
Journal of marketing research 30 (3), 359-368, 1993
3411993
Consumer behavior: An information processing perspective
B Sternthal, CS Craig
Prentice Hall, 1982
3391982
Fear appeals: Revisited and revised
B Sternthal, CS Craig
Journal of consumer research 1 (3), 22-34, 1974
3131974
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