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Debora Bettiga
Debora Bettiga
Assistant Professor in Marketing, Politecnico di Milano
Verified email at polimi.it
Title
Cited by
Cited by
Year
Do mind and body agree? Unconscious versus conscious arousal in product attitude formation
D Bettiga, L Lamberti, G Noci
Journal of Business Research 75, 108-117, 2017
812017
Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach
D Bettiga, L Lamberti, E Lettieri
Health care management science 23, 203-214, 2020
702020
Investigating social motivations, opportunity and ability to participate in communities of virtual co‐creation
D Bettiga, L Lamberti, G Noci
International journal of consumer studies 42 (1), 155-163, 2018
672018
Consumers emotional responses to functional and hedonic products: a neuroscience research
D Bettiga, AM Bianchi, L Lamberti, G Noci
Frontiers in psychology 11, 559779, 2020
522020
Co-creation with customers and suppliers: an exploratory study
D Bettiga, F Ciccullo
Business Process Management Journal 25 (2), 250-270, 2019
472019
Exploring the adoption process of personal technologies: A cognitive-affective approach
D Bettiga, L Lamberti
The Journal of High Technology Management Research 28 (2), 179-187, 2017
432017
Exploring the role of anticipated emotions in product adoption and usage
D Bettiga, L Lamberti
Journal of Consumer Marketing 35 (3), 300-316, 2018
402018
Does one design fit them all? Study of drivers of co-creation interest along different consumer segments
S Zare, D Bettiga, L Lamberti
Journal of Strategic Marketing 27 (7), 630-650, 2019
282019
Future-oriented happiness: its nature and role in consumer decision-making for new products
D Bettiga, L Lamberti
Frontiers in Psychology 11, 528506, 2020
272020
Influence of sales promotion on impulse buying: A dual process approach
M Mandolfo, D Bettiga, L Lamberti, G Noci
Journal of Promotion Management 28 (8), 1212-1234, 2022
212022
Exploring media convergence: evidence from Italy
D Bettiga, A Boaretto, S Chen
International Journal of Engineering Business Management 5, 53, 2013
162013
Integrated data analysis for the quantification of emotional responses during video observation
P Reali, S Cerutti, AM Bianchi, D Bettiga, L Lamberti, A Mazzola, M Pillan
2017 IEEE 3rd International Forum on Research and Technologies for Society …, 2017
72017
Influence of Technostress on Work Engagement and job performance during remote working
M Di Dalmazi, M Mandolfo, C Stringhini, D Bettiga
International Conference on Human-Computer Interaction, 149-163, 2022
32022
Influence of gamification on consumers’ cognitive, affective, and behavioral responses
D Bettiga, M Mandolfo, G Noci
2022 1st IEEE International Conference on Cognitive Aspects of Virtual …, 2022
22022
Crowd Size and Crowdsourcing Performances in Online Ideation Contests
D Bettiga, L Lamberti
2019 16th International Conference on Service Systems and Service Management …, 2019
22019
Would you bet on your physiological response? An analysis of the physiological and behavioral characteristics of online electronic gaming machines players
M Mandolfo, D Bettiga, R Lolatto, P Reali
Would you bet on your physiological response? An analysis of the …, 2019
22019
Exploration of Web-Sites Affects Autonomic Responses Related to Unconscious Emotions
R Lolatto, G Tacchino, D Bettiga, L Lamberti, S Cerutti, AM Bianchi
2018 40th Annual International Conference of the IEEE Engineering in …, 2018
22018
Assessing consumer emotions toward new products: application of physiological and self-reported methods
D Bettiga, G Tacchino, L Lamberti, AM Bianchi, G Noci
Atti della 24th Innovation and Product Development Management Conference …, 2017
22017
Crowdfunding: a new meaning for fundraising & user innovation
SJ Gonzalez, D BETTIGA, J SHAO
Proceedings of the 19th DMI: Academic Design Management Conference, 2683-2709, 2014
22014
Anticipated and anticipatory happiness in product decision-making process
D Bettiga, L Lamberti, M Lucente, M Pagani
Anticipated and anticipatory happiness in product decision-making process, N …, 2020
12020
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