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Cited by
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Emotions as determinants of electric car usage intention
I Moons, P De Pelsmacker
Journal of marketing management 28 (3-4), 195-237, 2012
4822012
Personal values, green self-identity and electric car adoption
C Barbarossa, P De Pelsmacker, I Moons
Ecological Economics 140, 190-200, 2017
2932017
A self-identity based model of electric car adoption intention: A cross-cultural comparative study
C Barbarossa, SC Beckmann, P De Pelsmacker, I Moons, W Gwozdz
Journal of Environmental Psychology 42, 149-160, 2015
2412015
An extended decomposed theory of planned behaviour to predict the usage intention of the electric car: A multi-group comparison
I Moons, P De Pelsmacker
Sustainability 7 (5), 6212-6245, 2015
2152015
The determinants of the adoption intention of eco-friendly functional food in different market segments
I Moons, C Barbarossa, P De Pelsmacker
Ecological Economics 151, 151-161, 2018
892018
The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration
C Barbarossa, P De Pelsmacker, I Moons, A Marcati
Food quality and preference 53, 71-83, 2016
892016
Effects of country-of-origin stereotypes on consumer responses to product-harm crises
C Barbarossa, P De Pelsmacker, I Moons
International Marketing Review 35 (3), 362-389, 2018
712018
Experiential characterization of materials in product design: A literature review
L Veelaert, E Du Bois, I Moons, E Karana
Materials & Design 190, 108543, 2020
702020
Do personality-and self-congruity matter for the willingness to pay more for ecotourism? An empirical study in Flanders, Belgium
I Moons, P De Pelsmacker, C Barbarossa
Journal of Cleaner Production 272, 122866, 2020
612020
The effect of ad integration and interactivity on young teenagers’ memory, brand attitude and personal data sharing
K Daems, P De Pelsmacker, I Moons
Computers in Human Behavior 99, 245-259, 2019
402019
Design opportunities to reduce waste in operating rooms
C Harding, J Van Loon, I Moons, G De Win, E Du Bois
Sustainability 13 (4), 2207, 2021
372021
Self-brand personality differences and attitudes towards electric cars
I Moons, P De Pelsmacker
Sustainability 7 (9), 12322-12339, 2015
342015
Advertisers’ perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
K Daems, P De Pelsmacker, I Moons
Journal of Marketing Communications 25 (4), 438-456, 2019
332019
Ideas of things: The iot design kit
D De Roeck, J Tanghe, A Jacoby, I Moons, K Slegers
Companion publication of the 2019 on designing interactive systems …, 2019
312019
Personalized and cued advertising aimed at children
K Daems, F De Keyzer, P De Pelsmacker, I Moons
Young Consumers 20 (2), 2019
242019
Co-creating advertising literacy awareness campaigns for minors
K Daems, I Moons, P De Pelsmacker
Young Consumers 18 (1), 54-69, 2017
212017
The identity of recycled plastics: A vocabulary of perception
L Veelaert, E Du Bois, I Moons, P De Pelsmacker, S Hubo, K Ragaert
Sustainability 12 (5), 1953, 2020
202020
A self-identity driven model of electric car adoption and the moderating role of personal values
P De Pelsmacker, I Moons, C Barvarossa
International Conference Marketing Trends, 1-16, 2016
182016
How should plastic recyclates look like to be perceived as sustainable: A first exploration
E Du Bois, L Veelaert, E Tormans, I Moons
Proceedings of the Design Society 1, 1765-1774, 2021
132021
Growers’ adoption intention of innovations is crucial to establish a sustainable greenhouse horticultural industry: An empirical study in Flanders and the Netherlands
I Moons, P De Pelsmacker, A Pijnenburg, K Daems, LLJ Van de Velde
Journal of Cleaner Production 330, 129752, 2022
112022
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Articles 1–20