| A service quality model and its marketing implications C Gronroos European Journal of marketing 18 (4), 36-44, 1984 | 11033 | 1984 |
| Service management and marketing C Grönroos Lexington books, 1990 | 9344* | 1990 |
| Keynote paper From marketing mix to relationship marketing‐towards a paradigm shift in marketing C Grönroos Management decision, 1997 | 5705* | 1997 |
| Service management and marketing: A customer relationship management approach C Grönroos # J.# Wiley, 2000 | 5548 | 2000 |
| Comments on Christian Grönroos' Strategic Management and Marketing in the Service Sector KL Bernhardt, GL Shostack Marketing Science Institute, 1983 | 3901 | 1983 |
| The value concept and relationship marketing A Ravald, C Grönroos European journal of marketing, 1996 | 3654 | 1996 |
| Relationship approach to marketing in service contexts: The marketing and organizational behavior interface C Gronroos Journal of business research 20 (1), 3-11, 1990 | 2932* | 1990 |
| Palvelujen johtaminen ja markkinointi C Grönroos, M Tillman WSOYpro, 2009 | 2921 | 2009 |
| Service logic revisited: who creates value? And who co‐creates? G Svensson, C Grönroos European business review, 2008 | 2561 | 2008 |
| Critical service logic: making sense of value creation and co-creation C Grönroos, P Voima Journal of the academy of marketing science 41 (2), 133-150, 2013 | 2489 | 2013 |
| Marketing: gerenciamento e serviços C Grönroos Elsevier/Campus, 2004 | 2418 | 2004 |
| Managing customer relationships for profit: the dynamics of relationship quality K Storbacka, T Strandvik, C Grönroos International journal of service industry management, 1994 | 2053 | 1994 |
| Value co-creation in service logic: A critical analysis C Grönroos Marketing theory 11 (3), 279-301, 2011 | 1799 | 2011 |
| The relationship marketing process: communication, interaction, dialogue, value C Grönroos Journal of business & industrial marketing, 2004 | 1548 | 2004 |
| Value‐driven relational marketing: from products to resources and competencies C Grönroos Journal of marketing management 13 (5), 407-419, 1997 | 1385 | 1997 |
| Nyt kilpaillaan palveluilla C Grönroos, M Tillman Weilin+ Göös, 1990 | 1369 | 1990 |
| Marketing y gestión de servicios: la gestión de los momentos de la verdad y la competencia en los servicios C Grönroos Ediciones Díaz de Santos, 1994 | 1356 | 1994 |
| Adopting a service logic for marketing C Grönroos Marketing theory 6 (3), 317-333, 2006 | 1348 | 2006 |
| An applied service marketing theory C Grönroos European journal of marketing, 1982 | 1326 | 1982 |
| Quo vadis, marketing? Toward a relationship marketing paradigm C Grönroos Journal of marketing management 10 (5), 347-360, 1994 | 1231 | 1994 |
