Christian Grönroos
Christian Grönroos
Professor of Service and Relationship Marketing, Hanken School of Economics Finland
確認したメール アドレス: hanken.fi - ホームページ
タイトル
引用先
引用先
A service quality model and its marketing implications
C Gronroos
European Journal of marketing 18 (4), 36-44, 1984
110331984
Service management and marketing
C Grönroos
Lexington books, 1990
9344*1990
Keynote paper From marketing mix to relationship marketing‐towards a paradigm shift in marketing
C Grönroos
Management decision, 1997
5705*1997
Service management and marketing: A customer relationship management approach
C Grönroos
# J.# Wiley, 2000
55482000
Comments on Christian Grönroos' Strategic Management and Marketing in the Service Sector
KL Bernhardt, GL Shostack
Marketing Science Institute, 1983
39011983
The value concept and relationship marketing
A Ravald, C Grönroos
European journal of marketing, 1996
36541996
Relationship approach to marketing in service contexts: The marketing and organizational behavior interface
C Gronroos
Journal of business research 20 (1), 3-11, 1990
2932*1990
Palvelujen johtaminen ja markkinointi
C Grönroos, M Tillman
WSOYpro, 2009
29212009
Service logic revisited: who creates value? And who co‐creates?
G Svensson, C Grönroos
European business review, 2008
25612008
Critical service logic: making sense of value creation and co-creation
C Grönroos, P Voima
Journal of the academy of marketing science 41 (2), 133-150, 2013
24892013
Marketing: gerenciamento e serviços
C Grönroos
Elsevier/Campus, 2004
24182004
Managing customer relationships for profit: the dynamics of relationship quality
K Storbacka, T Strandvik, C Grönroos
International journal of service industry management, 1994
20531994
Value co-creation in service logic: A critical analysis
C Grönroos
Marketing theory 11 (3), 279-301, 2011
17992011
The relationship marketing process: communication, interaction, dialogue, value
C Grönroos
Journal of business & industrial marketing, 2004
15482004
Value‐driven relational marketing: from products to resources and competencies
C Grönroos
Journal of marketing management 13 (5), 407-419, 1997
13851997
Nyt kilpaillaan palveluilla
C Grönroos, M Tillman
Weilin+ Göös, 1990
13691990
Marketing y gestión de servicios: la gestión de los momentos de la verdad y la competencia en los servicios
C Grönroos
Ediciones Díaz de Santos, 1994
13561994
Adopting a service logic for marketing
C Grönroos
Marketing theory 6 (3), 317-333, 2006
13482006
An applied service marketing theory
C Grönroos
European journal of marketing, 1982
13261982
Quo vadis, marketing? Toward a relationship marketing paradigm
C Grönroos
Journal of marketing management 10 (5), 347-360, 1994
12311994
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