Polymeros Chrysochou
Polymeros Chrysochou
Professor of Marketing, Aarhus University
Verified email at mgmt.au.dk - Homepage
Cited by
Cited by
The role of price as a product attribute in the organic food context: An exploration based on actual purchase data
L Marian, P Chrysochou, A Krystallis, J Thøgersen
Food Quality and Preference 37, 52-60, 2014
The effects of service brand dimensions on brand loyalty
A Krystallis, P Chrysochou
Journal of Retailing and Consumer Services 21 (2), 139–147, 2014
Traceability information carriers. The technology backgrounds and consumers’ perceptions of the technological solutions
P Chrysochou, G Chryssochoidis, O Kehagia
Appetite 53 (3), 322-331, 2009
Health-related ad information and health motivation effects on product evaluations
P Chrysochou, K Grunert
Journal of Business Research 67 (6), 1209-1217, 2014
Food health branding: The role of marketing mix elements and public discourse in conveying a healthy brand image
P Chrysochou
Journal of Marketing Communications 16 (1-2), 69-85, 2010
Social discourses of healthy eating. A market segmentation approach
P Chrysochou, S Askegaard, KG Grunert, DB Kristensen
Appetite 55 (2), 288-297, 2010
Generation Y preferences for wine: An exploratory study of the US market applying the best‐worst scaling
P Chrysochou, A Krystallis, A Mocanu, RL Lewis
British Food Journal 114 (4), 516-528, 2012
Emotional responses towards food packaging: A joint application of self-report and physiological measures of emotion
LX Liao, AM Corsi, P Chrysochou, L Lockshin
Food Quality and Preference 42, 48-55, 2015
Quality assurance labels as drivers of customer loyalty in the case of traditional food products
P Chrysochou, A Krystallis, G Giraud
Food Quality and Preference 25 (2), 156–162, 2012
European consumers’ perceptions, definitions and expectations of traceability and the importance of labels, and the differences in these perceptions by product type
O Kehagia, P Chrysochou, G Chryssochoidis, A Krystallis, M Linardakis
Sociologia Ruralis 47 (4), 400-416, 2007
Types of value and cost in consumer–green brands relationship and loyalty behaviour
E Papista, P Chrysochou, A Krystallis, S Dimitriadis
Journal of Consumer Behaviour 17 (1), e101-e113, 2018
The impact of product innovation attributes on brand equity
S Nørskov, P Chrysochou, M Milenkova
Journal of Consumer Marketing 32 (4), 245-254, 2015
One size does (obviously not) fit all: Using product attributes for wine market segmentation
E Pomarici, M Lerro, P Chrysochou, R Vecchio, A Krystallis
Wine Economics and policy 6 (2), 98-106, 2017
Consumer involvement and knowledge influence on wine choice cue utilisation
J Bruwer, P Chrysochou, I Lesschaeve
British Food Journal 119 (4), 830-844, 2017
The effect of fat content on visual attention and choice of red meat and differences across gender
M Banović, P Chrysochou, KG Grunert, PJ Rosa, P Gamito
Food Quality and Preference 52, 42-51, 2016
Drink to get drunk or stay healthy? Exploring consumers’ perceptions, motives and preferences for light beer
P Chrysochou
Food Quality and Preference 31, 156–163, 2014
Stories vs. facts: triggering emotion and action-taking on climate change
BS Morris, P Chrysochou, JD Christensen, JL Orquin, J Barraza, PJ Zak, ...
Climatic Change 154 (1-2), 19-36, 2019
Customer brand engagement on online social media platforms: A conceptual model and empirical analysis
P Chrysochou, J Malciute
42nd European Marketing Academy (EMAC), 2013
Health claims as communication tools that enhance brand loyalty: The case of low-fat claims within the dairy food category
A Krystallis, P Chrysochou
Journal of Marketing Communications 17 (3), 213-228, 2011
Implicit communication of food product healthfulness through package design: A content analysis
A Festila, P Chrysochou
Journal of Consumer Behaviour 17 (5), 461-476, 2018
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