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Achir Kalra
Achir Kalra
New Jersey Institution of Technology
Verified email at njit.edu
Title
Cited by
Cited by
Year
MobiSoC: a middleware for mobile social computing applications
A Gupta, A Kalra, D Boston, C Borcea
Mobile Networks and Applications 14, 35-52, 2009
1742009
The mobisoc middleware for mobile social computing: challenges, design, and early experiences
C Borcea, A Gupta, A Kalra, Q Jones, L Iftode
1st International ICST Conference on Mobile Wireless Middleware, Operating …, 2010
662010
Probabilistic models for ad viewability prediction on the web
C Wang, A Kalra, L Zhou, C Borcea, Y Chen
IEEE Transactions on Knowledge and Data Engineering 29 (9), 2012-2025, 2017
242017
Viewability prediction for online display ads
C Wang, A Kalra, C Borcea, Y Chen
Proceedings of the 24th acm international on conference on information and …, 2015
222015
Webpage depth viewability prediction using deep sequential neural networks
C Wang, S Zhao, A Kalra, C Borcea, Y Chen
IEEE Transactions on Knowledge and Data Engineering 31 (3), 601-614, 2018
192018
Ad blocking and counter-ad blocking: Analysis of online ad blocker usage
S Zhao, C Wang, A Kalra, L Vaks, C Borcea, Y Chen
182017
Webpage depth-level dwell time prediction
C Wang, A Kalra, C Borcea, Y Chen
Proceedings of the 25th acm international on conference on information and …, 2016
152016
Reserve price failure rate prediction with header bidding in display advertising
A Kalra, C Wang, C Borcea, Y Chen
Proceedings of the 25th ACM SIGKDD International Conference on Knowledge …, 2019
72019
To be tough or soft: Measuring the impact of counter-ad-blocking strategies on user engagement
S Zhao, A Kalra, C Borcea, Y Chen
Proceedings of the Web Conference 2020, 2690-2696, 2020
52020
Revenue-optimized webpage recommendation
C Wang, A Kalra, C Borcea, Y Chen
2015 IEEE International Conference on Data Mining Workshop (ICDMW), 1558-1559, 2015
52015
Ad blocking whitelist prediction for online publishers
S Zhao, A Kalra, C Wang, C Borcea, Y Chen
2019 IEEE International Conference on Big Data (Big Data), 1711-1716, 2019
42019
Predictive models and analysis for webpage depth‐level dwell time
C Wang, S Zhao, A Kalra, C Borcea, Y Chen
Journal of the Association for Information Science and Technology 69 (8 …, 2018
32018
Reserve Price optimization in First-Price Auctions via Multi-Task Learning
A Kalra, C Wang, C Borcea, Y Chen
2023 IEEE International Conference on Data Mining (ICDM), 200-209, 2023
2023
Reserve Price Optimization in Display Advertising
A Kalra
New Jersey Institute of Technology, 2021
2021
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