Pengyuan Wang
Pengyuan Wang
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Beyond Ranking: Optimizing Whole-Page Presentation
Y Wang, D Yin, L Jie, P Wang, M Yamada, Y Chang, Q Mei
Proceedings of the Ninth ACM International Conference on Web Search and Data …, 2016
Distributed flexible nonlinear tensor factorization
S Zhe, K Zhang, P Wang, K Lee, Z Xu, Y Qi, Z Ghahramani
Advances in neural information processing systems, 928-936, 2016
Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption
EM Feit, P Wang, ET Bradlow, PS Fader
Journal of Marketing Research 50 (3), 348-364, 2013
Causal inference via sparse additive models with application to online advertising
W Sun, P Wang, D Yin, J Yang, Y Chang
Twenty-Ninth AAAI Conference on Artificial Intelligence, 2015
Robust Tree-based Causal Inference for Complex Ad Effectiveness Analysis
P Wang, W Sun, D Yin, J Yang, Y Chang
Proceedings of the Eighth ACM International Conference on Web Search and …, 2015
Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics
P Wang, G Xiong, J Yang
Journal of Marketing 83 (2), 82-97, 2019
Sparse Tensor Additive Regression
B Hao, B Wang, P Wang, J Zhang, J Yang, WW Sun
Journal of Machine Learning Research 22 (64), 1-43, 2021
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use
RK Smith, E Yazdani, P Wang, S Soleymani, LAN Ton
Journal of the Academy of Marketing Science, 1-14, 2021
Frontiers: Asymmetric Effects of Recreational Cannabis Legalization
P Wang, G Xiong, J Yang
Marketing Science, 2019
An efficient framework for online advertising effectiveness measurement and comparison
P Wang, Y Liu, M Meytlis, HY Tsao, J Yang, P Huang
Proceedings of the 7th ACM international conference on Web search and data …, 2014
Optimizing Whole-Page Presentation for Web Search
Y Wang, D Yin, L Jie, P Wang, M Yamada, Y Chang, Q Mei
ACM Transactions on the Web (TWEB) 12 (3), 19, 2018
Method and system for measuring effectiveness of user treatment
P Wang, J Yang, M Meytlis, F Yu
US Patent App. 14/466,470, 2014
Meta-analyses using information reweighting: An application to online advertising
P Wang, ET Bradlow, EI George
Quantitative Marketing and Economics 12 (2), 209-233, 2014
System and Method for Traffic Quality Based Pricing via Deep Neural Language Models
S Cetintas, P Wang, J Yang, PM Sangal
US Patent App. 15/064,310, 2017
Using TB-Sized Data to Understand Multi-Device Advertising
Q Wang, B Li, P Wang, J Yang
Systems and methods for measuring complex online strategy effectiveness
P Wang, D Yin, Y Chang, J Yang, W Sun
US Patent App. 14/587,328, 2014
Systems and methods for managing advertising campaigns
H Karloff, Y Hu, J Kanterman, P Wang, S Sufi
US Patent App. 14/532,831, 2014
Robust Inferences from a Before-and-After Study with Multiple Unaffected Control Groups
P Wang, M Traskin, DS Small
Journal of Causal Inference 1 (2), 209-234, 2013
Can Emotions Be Used as Keywords for Text-Based, Search-Engine Advertising?
P Wang, A Chakravarty, J Yang
Journal of Interactive Advertising, 1-14, 2021
Rethink Targeting: Detect'Smart Cheating'in Online Advertising through Causal Inference
P Wang, D Yin, J Yang, Y Chang, M Meytlis
Proceedings of the 24th International Conference on World Wide Web, 133-134, 2015
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