| Intermediary resources and export venture performance under different export channel structures R Ishii International Marketing Review 38 (3), 564-584, 2021 | 11 | 2021 |
| Word-of-mouth in business-to-business marketing: a systematic review and future research directions R Ishii, M Kikumori Journal of business & industrial marketing 38 (13), 45-62, 2023 | 10 | 2023 |
| Manufacturers' and distributors' capabilities influencing dual channel choice R Ishii Marketing Intelligence & Planning 39 (1), 151-166, 2021 | 10 | 2021 |
| Does brand equity matter in small retailers' horizontal strategic alliances? C Kim, R Ishii, JY Park Industrial Marketing Management 103, 227-237, 2022 | 8 | 2022 |
| Conflict management in dual distribution channel systems: the moderating role of learning capabilities R Ishii Journal of Asia Business Studies 14 (4), 525-540, 2020 | 7 | 2020 |
| Dual distribution channels in foreign markets: A capability-based analysis R Ishii International Journal of Marketing & Distribution 5 (1), 1-15, 2022 | 3 | 2022 |
| Does B2B WOM usage matter to channel relationship performance? The roles of organizational culture and psychic distance M Kikumori, R Ishii Industrial Marketing Management 114, 286-296, 2023 | 1 | 2023 |
| The effect of organizational culture on territorial exclusivity in international marketing channels: a study of Japanese manufacturing exporters R Ishii Asia Pacific Journal of Marketing and Logistics, 2024 | | 2024 |
| MULTIPLE CHANNELS AND GOVERNANCE MECHANISMS IN AN INTERNATIONAL CONTEXT: FINDINGS FROM fsQCA R Ishii Global Marketing Conference, 98-98, 2023 | | 2023 |
| AN ASSESSMENT OF CONSUMERS’STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT M Kikumori, R Ishii, A Ono Global Marketing Conference, 324-324, 2020 | | 2020 |
| JAPANESE FIRMS’USE OF DUAL DISTRIBUTION CHANNELS IN EXPORT MARKETS R Ishii Global Marketing Conference, 325-325, 2020 | | 2020 |
